The client journey is a guided, multi-step experience accessed via a unique secure link. No login is required — the link itself is the authentication. The journey is designed to be completed at the client's own pace, with progress saved automatically.
When a client opens their secure link, they see a personalised welcome page with:
| # | Step | Route | Description | Conditional |
|---|---|---|---|---|
| 1 | Risk Reality | /journey/:token/risk-reality | Client reviews their personalised LV Risk Reality report (PDF). Must confirm they've read it before proceeding. | Only shown if adviser uploaded an LV report URL |
| 2 | Risk Review | /journey/:token/risk-review | 18-question guided questionnaire across 6 sections with reality check interstitials between sections. Progress auto-saves. | Always shown. Locked until Risk Reality is confirmed (if applicable) |
| 3 | Risk Snapshot | /journey/:token/risk-snapshot | Visual "time to trouble" dashboard showing how long the client could survive financially without income, based on their questionnaire answers and adviser pre-fill data. | Shown after Risk Review completion |
| 4 | Holding Page | /journey/:token/holding | Shown while the adviser is preparing recommendations. Reassuring message that the adviser is reviewing their information. | Shown when no Loom video has been added yet |
| 5 | Recommendations | /journey/:token/recommendations | Personalised Loom video from the adviser explaining recommended protection. Includes a protection value summary and next steps. | Shown once adviser adds a Loom video URL |
| 6 | Decision | /journey/:token/decision | Three-way decision: Proceed (apply for protection), Park ("not right now" with follow-up), or Decline (with risk acknowledgements). | Available after watching recommendations |
| 7 | Complete | /journey/:token/complete | Confirmation page with next steps based on the client's decision. | Shown after decision is submitted |
| Page | Route | Description |
|---|---|---|
| Education Hub | /journey/:token/education | Interactive guide to four types of protection insurance (life, critical illness, income protection, family income benefit). Accessible from the navigation bar at any time. |
| Resources | /journey/:token/resources | Collection of helpful resources and links. Accessible from the navigation bar at any time. |
All client pages share a consistent layout with:
| Type | Welcome Message | Email Template |
|---|---|---|
| New Mortgage | "Congratulations on your mortgage. Let's make sure you and your loved ones are protected, whatever life brings." | initial_new_mortgage |
| Protection Review | "Let's review your protection and make sure your cover is still right for you." | initial_review |
| Standalone | "Let's explore how we can protect you and your loved ones." | initial_standalone |
| Campaign | "Let's explore how we can protect you and your loved ones." | initial_standalone (fallback) |
Every significant client interaction is logged with a timestamp: